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Bottom of the Ninth

Bottom of the Ninth

A twice-weekly sports business newsletter for a smarter fan.

Featured

The Most High-Tech Cleats Ever Created 👟

Mar 27, 2026

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1 min read

The Most High-Tech Cleats Ever Created 👟

Plus, how every March Madness court gets made

Tyler Webb
Tyler Webb
Nike Lost the Plot 📉

Mar 25, 2026

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1 min read

Nike Lost the Plot 📉

Here's why that was inevitable

Tyler Webb
Tyler Webb
💧What is Paul Skenes Wearing?

Mar 13, 2026

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10 min read

💧What is Paul Skenes Wearing?

Plus, Wisconsin’s plans to outlaw overpriced hot dogs

Tyler Webb
Tyler Webb

Articles

Meet the NFL’s Most-Hated Man 🧤

Nov 6, 2026

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5 min read

Meet the NFL’s Most-Hated Man 🧤

Plus, why are the Knicks wearing tape on their ears?

Tyler Webb
Tyler Webb
Why Can Nobody Fix College Sports? 📉

Nov 4, 2026

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3 min read

Why Can Nobody Fix College Sports? 📉

Researcher Greg Chick, PhD gives his take on the college sports landscape

Tyler Webb
Tyler Webb
The Truth Behind Caleb Williams’ Cleats 🚫

Oct 30, 2026

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5 min read

The Truth Behind Caleb Williams’ Cleats 🚫

Plus, did the World Series just save baseball?

Tyler Webb
Tyler Webb
Meet the Ankle Brace Quietly Taking Over Football 🩼

Oct 28, 2026

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3 min read

Meet the Ankle Brace Quietly Taking Over Football 🩼

How a Notre Dame athletic trainer redefined ankle injuries

Tyler Webb
Tyler Webb
Why Do Iowa and Minnesota Play For A Statue Of A Pig? 🐷

Oct 23, 2026

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5 min read

Why Do Iowa and Minnesota Play For A Statue Of A Pig? 🐷

Plus, who's really paying for the Dallas Star's new $1 billion arena?

Tyler Webb
Tyler Webb
Why Creators are the New Cable 📺

Oct 21, 2026

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3 min read

Why Creators are the New Cable 📺

Barrick Prince is making a bet against a billion-dollar industry, will it work?

Tyler Webb
Tyler Webb
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Bottom of the Ninth

Sports for a smarter fan.

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